Marketing Success Journal

Writing With Pull - Learn to Maximize Your Writing Efforts To Attract Your Target Market

Last night Mike Klingler kicked off the first in a series of 6 courses titled "Writing With Pull". In this first course Mike talked about finding out what your target market is. Who are the people you want to talk too?

Next he discussed finding out what are the concerns and problems these people in your target market have. Are they retirees looking for extra income to supplement their retirement income. Are they baby boomers who are worried that they don't have enough retirement income and want to do something about that now. Or maybe they are Gen X or Y looking to escape the normal employee/employer setup.

Once you decide who your target market is and what worry and concerns they have then you can begin to offer them valuable information that addresses their concerns. You then become a solutions provider offering help and information without trying to sell a product or service.

The 6 part course is free to all Marketing Merge Professionals at Renegade University and available for $195 to those that are not at the professional level. To learn more about Renegade University click here.

 Here is a recent Hubpage that I wrote in answer to Mr. Graudins attack on Renegade University. I feel it explains RU and shows how anyone wanting to check it out can do so without risking anymore than $1. Be sure to check out Mr. Graudins hubpage too so you can better understand my response. And while you are there check out another one of my hubpages  for more ideas on managing a home based business.

Is Renegade University & Mike Klingler Producing Value Packed Content Or Spammers?

Recently a Mr. Eric Graudins wrote a Hubpage commenting on his displeasure with what he described as “spamming” being done on Hubpages by some members of Renegade University. Mr. Graudins never gave a link to any of the suspect articles so I was not able to view these myself and form my own opinion, whether in agreement or not with Mr. Graudins, so I will just take him on his word that these articles were “overly promotional” in nature.

What Is “Overly Promotional”?

I know from personal experience that the editors of Hubpages will flag and delay publication of any work that is overly promotional. My particular experience of having a hubpage flagged came not from what I wrote or linked to in my hubpage article but from my RSS feed to my blog. I was under the impression that a blog was the place were I could be blatantly overly promotional and go on forever about what ever I was into and have as many links to whatever I wanted. I can, but just not use it as my RSS feed to a hubpage article. With this experience in mind, I find it highly unlikely that these RU students were breaking any hubpage rules.

No Apologies Here - Just Doing Business

I do not apologize for being overly promotional. I have a business to promote. I am a FOR PROFIT business. I want people to go to my links, lead capture pages, etc. And if they like what I am offering I want them to purchase services and products from my affiliate links so I can get the commissions these companies offered me in exchange for promoting their products and services. What I do not want is someone feeling like they were tricked or somehow recruited into my Network Marketing business or when they purchase anything that I am an affiliate with. I want people to fully understand the product/service and to carefully decide that it is something that would benefit their business too. If I sponsor someone into my MLM Company I want them to know everything about the company. I want them to fully understand what it takes to start and grow a business. I also want to be able to offer them the tools and guidance that will ensure their success.

Renegade University has been a huge help to me in bringing my home based business to the internet. I would have never been able to market on the internet if not for what I have learned and continue to learn at RU. So that is one of the subjects that I write about in an effort to inform others in Network Marketing that there is a great place to learn these skills at a very reasonable price.

What Renegade University Really Provides

Mr. Graudins stated that he did go to RU to check out the free area of the University. He was not impressed. But he didn't get the entire picture. He was not happy with the fact that it was suggested that one purchase and read Ann Sieg's “The Renegade Network Marketer” as the course book before going into Phase 2 of the free University. I actually went through all the tutorials before I purchased the book. I wanted to get a feel for what was being offered. I was pleased with what I found and purchased the e-book. What Mr. Graudins didn't mention, or maybe he didn't know, is that along with the purchase of The Renegade Network Marketer e-book you get access to the Renegade Back End System which is chock full of tools, training and resources to manage and grow your business. This is far more valuable than the $67 spent for the e-book. If you should decide for any reason that you cannot make use of this information and system Ann Sieg will refund your $67. You risk nothing to check this out.

Renegade Professional Level – More Value For The Buck

Once you have plowed through all this information (I'm still working on getting through all of it) you can “test drive” RU Professional for one full week for a mere $1.00. Good luck getting through all of the tutorials and resources that are there in just one week. There is a huge gold mine of lessons and related information on all aspects of marketing on the internet that anyone in any business can use. After the 7 day test drive you have the option of continuing or not. If you didn't like what you saw you are only out $1. For a $68 initial investment, which you can get $67 refunded, you have the opportunity to see what RU is all about. If you are serious about growing you business on the Internet then I think you will be quite pleased with what you find. If you still think that the RU community are all a bunch of spammers then all you have wasted is your time and $1.

Proud Of The Value I Am Providing

If you google “Sandy Kern, Network Marketing” you will find links to the work I have done. Careful, if you go to these links you will find a lot of the links to “lead capture pages” Mr. Graudins warned you about. If you like what you see and purchase any product or service being offered I will get a commission. Thank you! I appreciate your business. I am proud of the work I have done and the progress I have made and I am proud of every dollar I earn through my efforts.

Tonight in a new RU webinar Mike Klingler will be discussing what is spam and what is good content. In a response to a Hubpage article where the author accused some RU students of spamming.

In an email from Mike he states:

"As Renegade University grows there will be Hubs like this--Hubs that attack us. I think this Hub, while it offended some, is a perfect opportunity to study "attraction marketing" on a new level."

Mike is taking what would be a negative event for some and turning it into a new learning opportunity. I know he truly doesn't want any RU member to be accused of spamming.